Maven of Persuasion, Academic, Author, Journalist & Research Consultant Extraordinaire


Biography of Dr Emma L Briant

Associate Researcher in Human Rights at Bard College, New York

Formerly: Senior Lecturer (Associate Professor) in Journalism, University of Essex and Lecturer (Assistant Professor) in Journalism Studies at University of Sheffield.

I am a social scientist specializing in publicly engaged research on communication, influence and propaganda particularly in relation to international conflicts, social issues like migration, and inequality debates. A central thread of my research considers how the contemporary (socio-political, economic and technological) development of systems of propaganda by state, corporate, and other non-governmental actors raises challenges for democracy; and in whose interests they are resolved or managed. It examines for example the ethics, norms, subcultures and uses/abuses of power in relation to emergent practice in propaganda within and by democracies.

I was Senior Researcher on the 2020 Academy Award shortlisted and BAFTA nominated documentary film The Great Hack on Netflix.

I am working on a new sole-book ‘Propaganda Machine: Inside Cambridge Analytica and the Digital Influence Industry‘.

My published research includes two books, the most recent, based on my doctoral research (PhD Glasgow University, 2011), is Propaganda and Counter-terrorism, published in 2015. For this I analysed coordination of Anglo-American propaganda and increasing impacts of digitalisation on its practice. During this work and for other publications I have spent many years researching SCL Group and it’s subsidiary Cambridge Analytica and contributed to several important public inquiries which helped to bring an unethical influence industry into the light enabling real scrutiny of powerful actors undermining our democratic systems and led to my current book project. My research and evidence was widely reported in the media internationally and my evidence was discussed in the UK Parliament several times, EU parliament, the US Congress as well as the Canadian Parliament. My first evidence was published by the UK’s Fake News Inquiry in April 2018 – then subsequent submissions published here in June 2018 and my recommendations for policy in September 2018.

In addition to presenting evidence on the Trump campaign and evidence that called into question Leave.EU Campaign’s conduct during the UK referendum that was the democratic basis for Brexit, my evidence helped expose and bring about the collapse of a highly unethical company and ignite an important debate of privacy, big data ethics and how propaganda is deployed in a digital age.

I am also working on another book project with Prof Robert M Entman analyzing the Democrats’ political communication failures and the 2016 election of Donald Trump –  What’s Wrong with the Democrats? Media Bias, Inequality and the rise of Donald Trump. I have been conducting research on the contemporary propaganda war between the US and Russia for a new publication, as well as other projects looking at PSYOP, the post-war reconstruction period and propaganda in Iraq.

The Great Hack

I played an important role in the making of the 2019 Netflix Documentary Film ‘The Great Hack’ which premiered at Sundance Film Festival and is now BAFTA nominated and Academy Award Shortlisted. Worth a watch if you’re interested in the Cambridge Analytica scandal! I was Senior Researcher and am credited in the titles if you watch carefully 🙂


NEW: Massive Upcoming Documentary for 2020

Proud to have been involved in the making of an important upcoming documentary on Republican religious data harvesting for propaganda ahead of the 2020 election ‘People You May Know‘. I advised the filmmakers a little in the early stages regarding Cambridge Analytica and have been credited for my role. The film makers Katharina Gellein Viken and Charles Kriel have done an incredible job investigating a live operation for this important public interest film.


NEW: Interactive Cambridge Analytica Map

My 2019-20 major project has just launched! The Interactive Cambridge Analytica Map collates and analyzes reporting of the scandal-ridden company Strategic Communication Laboratories (SCL) and their subsidiary Cambridge Analytica (CA), whose wrongdoing I was central in exposing in 2018. It maps reported global reach (1989-2018), including clients and projects. It visualizes the expanding scale and spread of their activities over time and allows you to move back and forward in time exploring projects. Explore the map on the Propaganda Machine project website. Best explored on desktop not mobile.

My prior work includes analyses of media coverage of disability and asylum in the UK with the Glasgow Media Group where I worked and studied for her PhD in Sociology prior appointment to Sheffield University in 2013. During this time I co-authored my first book ‘Bad News for Refugees‘ with Greg Philo and Pauline Donald. I remain a proud member of Glasgow Media Group.


Navigate via the menu above to check out my publications, posts, media coverage and reviews





Propaganda Machine will tell the untold story of Cambridge Analytica (CA) examining the origins, rise and continuing threat of a new breed of influence firm who brought dirty tricks and propaganda into a digital age. It will examine CA’s and rise and the development of a network of companies working in military, political and commercial campaigns, how growth of access to social media data opened the door to big data harvesting, analytics, psychographics, and the techniques of surveillant advertising for an expanding digital influence industry. This project will explain the global expansion of a model of data-driven and defense derived propaganda methods which ultimately enabled a uniquely contemporary media crisis during the Brexit and Trump campaigns and around the world.



My new work in progress with Prof. Robert M Entman:

In this book we analyse how over several decades a failure by The Democratic Party to fully deliver policies that would halt rising economic inequality, was reinforced by a growing inability to communicate these policies among key communities… read more…







Emma Louise Briant (2015) ‘Propaganda and Counter-terrorism: Strategies for Global Change’, Manchester: Manchester University Press.

Endorsement from cover from Professor Robert W. McChesney, University of Illinois at Urbana-Champaign:

“Emma Briant’s Propaganda and counter-terrorism is a superb analysis of the propaganda provided by the governments of the United States and United Kingdom in present times. It is thoroughly researched and contextualized, and offers fresh insights into the great risks these practices hold for democracy. This sophisticated book should be mandatory reading for anyone with an interest in the subject.”

Recent Praise:

Propaganda and Counter-terrorism is a “path-breaking study” which “explodes myths about propaganda” Prof. Alex Law, Abertay University, Dundee, Scotland.

ORDER NOW or follow the Facebook Page for news.



bnfr cover


Greg Philo, Emma Briant & Pauline Donald (2013) ‘Bad News for Refugees‘ London: Pluto Press.

Endorsement from the back of the book by Professor James Curran, Goldsmiths, University of London:

“This is an enormously important book that documents with meticulous scholarship the way in which immigrants have been stigmatised by the British media. It offers a compelling analysis of what is omitted from media accounts, which voices are left unheard, how simplifications and stereotypes are generated, and the consequences of this prejudiced reporting for immigrant communities who feel themselves to be under constant attack.”

Recent Praise:

‘As for the volume as a whole, ‘useful’ would be an understatement. It can be described as essential for anyone seeking an antidote to the type of journalism it castigates.’  Stuart Parkes.




I am teaching at Bard College, Annandale on Hudson, New York in the Human Rights Program, running a course called ‘Propaganda: Dark Arts in a Digital Age’ in Spring 2020. You can see here talks I organized with Brittany Kaiser, former Director of Business Development at Cambridge Analytica and Ade Rudd, a former PSYOP Warrant Officer and expert on deception who has written doctrine for NATO.

I have extensive experience teaching across a range of areas including Media and Political Communication, Sociology, Politics, Research Methods and even English as a Foreign Language, designing innovative teaching including role plays for the students.

My teaching at University of Essex Department of Journalism included the undergraduate first year module Principles of Journalism, Contemporary History and Public Affairs. For University of Sheffield I designed a module ‘Propaganda, Media and Conflict in a Changing World’. I also supervise PhD dissertations and my other duties have included role of Ethics Officer and organising a departmental Speaker Series.



Grants and Awards

My 2 Masters degrees and PhD were funded by studentships including a 1+3 award from the Economics and Social Research Council

I am a CI on an ESRC Seminar Series Grant (£30,000 as CI, with Vian Bakir PI) DATA-PSST! Debating and Assessing Transparency Arrangements: Privacy, Security, Sur/Sous/Veillance & Trust – 2014

I am a CI on the White Rose Collaboration Fund Award (£10,660 as CI, with Dr Alexandra Hall PI) for ‘Europe, migration and the new politics of (in)security’ – 2016-17

I have gained university funding for 2 research assistants (2014-15) and a methods workshop ‘Hidden Power: Innovative Methods for Researching Power in a Post-Snowden Era’ (31st May 2016)

I secured a prestigious Post-Doctoral Scientist opportunity to work with Robert M Entman at George Washington University School of Media and Public Affairs – 2016-17

I was awarded a $50k Fellowship by the Institute for New Economic Thinking in New York City to fund my writing of my new book Propaganda Machine and position at Bard College – 2019

I was awarded a $25k Fellowship by the Institute for New Economic Thinking in New York City to fund my as I’m writing my new book Propaganda Machine and position at Bard College – 2020

I was awarded a $25k Fellowship by the Open Society Foundation Universities Network to fund me while I’m writing my new book Propaganda Machine and position at Bard College – 2020


Selected Talks and Invitations


In 2015 I had the privilege of being an NYU Visiting Scholar. While there I conducted research, visited Prof. Terence Moran and Prof. Steven Lukes, and taught in the Department of Media, Culture and Communication and Department of Sociology. Here I am with Prof. Lukes’ classes of 2015 and 2017, when I was invited back for a Guest Lecture:




In July and August I then was invited to George Washington University – a wonderful experience being a visiting scholar in the School of Media and Public Affairs, meeting all the staff and developing new research.




Debating at Cambridge University Union:



I returned to SMPA in 2016-17 having won a prestigious post-doctoral opportunity to spend the academic year progressing research and publications, including a planned book co-authored with Prof. Robert M Entman. Here we are presenting our research at the Humboldt Colloquium in Washington DC.

Humboldt Colloquium Humboldt Colloquium



I have given numerous academic and public talks and visited university departments in several countries. During my sabbatical in 2018, as I worked on propaganda research and a co-authored book with Prof. Robert M Entman, I returned to SMPA at George Washington University, who invited me back as a visiting scholar (April-June). I was also excited to have been a visiting scholar at Georgetown University’s Al Waleed Center for Muslim Christian Understanding by Prof. John Esposito, and Stanford University’s Department of Communication by Prof. Fred Turner in July and August 2018. It was a privilege to have such a great opportunity to spend time with three great communities of scholars, and be immersed in American politics, media and culture throughout such an interesting and transformational period of American history.



Knowledge Exchange and Engagement:

My first invited talk was in 2006 for NATO Centre for Defence Against Terrorism in Ankara and since then I have been honoured that my research has been discussed in the British Parliament US Congress and has had substantial political impacts. These included opportunities to brief government officials, NGOs, inquiries and investigations. Many of these resulted from my role in revealing the Cambridge Analytica scandal. My publications on this as well as my work on refugees, inequality, and conflict propaganda have all received substantial media reporting.

Speaking at Schools

Stags Nov 2014

Research Interviews at the Pentagon

Pentagon pics 2



PhD Sociology, jointly supervised in Politics, University of Glasgow, UK (2011)

Economics and Social Research Council Studentship funded


Diploma in Literature & Creative Writing, Open University, UK (2010)


MSc Sociology University of Glasgow, UK (2007)

Economics and Social Research Council Studentship funded


MRes (Business and Public Management Research) Glasgow Caledonian University, UK (2004)

Departmental Studentship Funded


BA International Relations & Politics (Hons), Coventry University, UK (2003)


Other Writing and Interests:

I also write creative work including amateur short fiction and film, some of which can be seen on this website alongside my academic work. I also am learning to paint with watercolours. I am a member of SUSAC, the Sheffield University Sub-Aqua Club and enjoying training to be a BSAC ‘Ocean Diver’. See below:



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